Module 1 - Understanding entrepreneurship in Creative and Cultural Industries
This module helps participants understand what entrepreneurship means in the Creative and Cultural Industries. It focuses on the main challenges in this field and how to deal with them. Through real examples and simple strategies, participants will learn how to manage risks, make good decisions, and adapt to changes in the creative business world.
Finally, it offers practical guidance on how to start and organize a business, giving participants the basic knowledge to launch and run their own creative enterprise successfully.
Learning Objectives
Upon completion of this module:
- You will be able to understand the key concepts of entrepreneurship in the Creative and Cultural Industries
- You will be able to analyse the main types and characteristics of entrepreneurial ventures
- You will be able to list the initial steps to create and manage an enterprise
You will be able to identify the challenges in the Creative and Cultural Industries how to deal with them
In case you have completed all the topics of the module, you can now check your knowledge and apply for your digital badge certification here: https://app.busyouth.eu/
Theory Handbook
This document explains concepts and themes of the module 1 topics. Please download and read the document before to start activities.
Topic 1 - Key concepts of entrepreneurship in Culture & Creative Sector
This topic deals with the key concepts of entrepreneurship, creativity, and innovation in the context of the Creative & Cultural Sector.
Moreover, it is highlighted that the cultural and creative sector is interdisciplinary. It is important to connect different creative fields to support shared learning and encourage new and innovative projects.
Guidelines
To get the most out of your learning experience, please follow the steps below in the correct order:
📘 Step 1: Explore the Introduction Flipbook:
After reviewing the theory material, continue with the flipbook. It introduces the basic concepts of entrepreneurship, creativity, and innovation in the sector.
🎥 Step 2: Watch and Analyze the Two Thematic Videos
Now that you have studied the theory and flipbook, you are ready to explore the videos:
Culture & Creative Industries
This video explains how businesses in the creative and cultural sector supports innovation. You will also learn about the various disciplines included in the sector.Creativity Pays
This video presents the range of job roles in the creative sector, such as advertising, film, game development, and graphic design. It also shows the value these roles bring to the economy and society.
📝 Step 3: Complete the Quiz
Finish the module by taking the quiz. The questions will help you check your knowledge and confirm your understanding of the material.
Introductory Section
Translations of Topic 1
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Topic 1 - Activities
Activity 1 – A Video about the role of the cultural and creative industries
Explore how the cultural and creative industries are a driving force for innovation.
After watching the video, take a few minutes to reflect on the content. Then, answer the following questions based on what you learned:
Can you identify the disciplines in the creative and cultural sector?
Think about the different types of creative fields that were mentioned in the video. Try to list them (for example: music, film, design, performing arts).
Activity 3 – True/False questions
Please choose whether the following statement is true or false.
Activity 2 – A Video about “Creativity Pays”
The creative industry includes everything from advertising and film to games development and graphic design. So why don’t some people see a job in the creative industry as a serious career? In this video we meet people who work in the creative industry – graphic designers, creative directors, account managers, strategists and copywriters.
After watching the video, please reflect and answer the following question:
How many different roles in the creative industry are presented in the video?
Try to identify and count the different types of job roles mentioned (for example: graphic designer, filmmaker, animator, game developer, etc.). Focus on the variety and how each role contributes to the creative industry.
Topic 2 - The main types and characteristics of entrepreneurial ventures
This topic includes a classification of different business models and interactive activities focused on developing business models related to creative enterprises.
Guidelines
To get the most out of your learning experience, please follow the steps below in the correct order:
📘 Step 1: Explore the Introduction Flipbook
It explains the main types and basic features of businesses in the Cultural and Creative Industries. This will help you understand how creative companies are built and how they work.
🎥 Step 2: Watch the Video on Non-Profit Organizations
Watch a short video about the five types of non-profit organizations. These are companies that focus on helping others instead of making money. The video shows what goals they have and how they support creative work. Take notes if you can.
📝To finish the activity, do the closed questions quiz.
🧠 Step 3: Nintendo Case Study Activity
In this activity, you will create and work with business models. You will look at an example from Nintendo Company to learn how a real company builds and changes its business model.
📝To finish the activity, do the closed questions quiz.
Introduction
Translations of Topic 2
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Topic 2 - Activities
Activity 1 – Video Analysis “5 Types of Non-profit Organizations”
The video outlines the five types of non-profit organizations, describing their main goals and differences.
Answer the multiple choice questions test:
Activity 2 - Nintendo Case Study Activity - Click on +
Develop and interact with business models related to creative enterprises. Example of Nintendo.
The Case Study
Nintendo is a global leader in the video game industry, known for its innovative approach to gaming and entertainment. As a diversified technology and entertainment company, Nintendo primarily operates as a hybrid business encompassing both hardware and software development. It designs and produces popular gaming consoles, such as the Nintendo Switch, while simultaneously creating engaging and high-quality video games, including iconic franchises like Mario, Zelda, and Pokémon. Nintendo’s business model focuses on delivering unique gaming experiences that cater to a broad audience, from families and casual gamers to hardcore enthusiasts. Through strategic partnerships, extensive distribution channels, and a strong emphasis on customer relationships, Nintendo maintains its position as a pioneering force in the creative and interactive entertainment industry. The company targets diverse customer segments, including families, casual gamers, hardcore gamers, and collectors, utilizing retail and online stores, as well as various marketing channels.
Nintendo is a for-profit enterprise. It operates as a publicly traded company listed on the Tokyo Stock Exchange and aims to generate revenue and profits through the sale of its gaming consoles, video games, online services, and related merchandise. Unlike a charity, which is typically focused on philanthropic goals and relies on donations, Nintendo’s primary objective is to create value for its shareholders while delivering innovative and entertaining products to its customers worldwide.
Download Business Model Canvas >>
Multiple Response Question
Select one or more correct answers from the choices below
Topic 3 - Create and manage an enterprise
The topic outlines the essential steps and roles necessary to start and manage a creative business.
Guidelines
To get the most out of your learning experience, please follow the steps below in the correct order:
📖 Step 1: Explore the Introduction Flipbook
It explains the basic steps and key roles needed to start and run a business in the Cultural and Creative Industries sector.
🎥 Step 2: Watch the Video on Board Responsibilities
This video shows the five main responsibilities that people on a business leadership team usually have. It will help you understand who does what in a business and why it matters.
📝 Step 3: Try the Quiz
Finish the module by completing the quiz with closed questions. This will help you check your understanding and remember what you learned about starting and managing a creative business.
🧠 Step 4: Try the Learning Activity – The Triangle of 9 Qualities
In this activity, you will explore the triangle of 9 qualities. This model helps create a positive and creative workplace. You will learn how different personal qualities can help teams work better together.
Introduction
Translations of Topic 3
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Topic 3 - Activities
Activity 1 – Video Analysis “Board Roles and Responsibilities – What does an Ad Agency do?”
The video explains the role of an ad agency in helping businesses launch and promote new products. It follows the journey of Mark, who has invented a smart collar for cats, as he seeks professional support from an ad agency.
After watching the video, take a few minutes to reflect on the content. Then, answer the following questions based on what you learned:
- Can you identify the 5 different roles presented?
- Can you identify the responsibilities of each role of the in the process of creating and launching a new brand?
- Can you fill in the table “Team Performance Evaluation Template” according to the roles and responsibilities identified in the previous questions?
Activity 2 – Quiz – Multiple Choice Questions
Select the correct answer from the choices belowActivity 3 – Triangle of Qualities
The document titled “Triangle of Qualities” appears to outline a framework of essential attributes that contribute to the effectiveness and success of an organization. It emphasizes nine key qualities that are crucial for fostering a productive and innovative workplace environment.
Use the 9 quality triangles below and attempt to prioritise the qualities by rebuilding yourself the bigger triangle based on what do you consider most important. The most important skills should be at the top.
Topic 4 - Challenges in Culture & Creative Sector
This topic looks at the main problems that creative businesses often face. These include difficulties in getting money, dealing with financial ups and downs, and needing to be different and creative to succeed in the market.
Guidelines
To get the most out of your learning experience, please follow the steps below in the correct order:
📖 Step 1: Explore the Introduction Flipbook
It explains the common problems that creative businesses face when trying to get funding. Many investors see these businesses as risky, which makes it harder to find financial support.
🎥 Step 2: Watch the Video on Intellectual Property in the Creative Sector (1.4.3)
Now, watch the video that shows how intellectual property works in the cultural and creative industries. The video explains why these rights can sometimes be complex and why they are important for creators.
📝Finish the step by taking a short quiz. This will help you check how well you understood the topic and key ideas.
🧠 Step 3: Do the Learning Activity on Risk and Decision-Making (1.4.4)
In this activity, you will learn how to look at risks and make good business decisions. It will help you become more confident when planning or managing a creative business.
🎓 Final Step: Get Your Digital Badge Certification
If you have completed all the steps of the module, you can now check your knowledge and apply for your digital badge certification. This badge shows your achievement and can be shared online or added to your learning portfolio.
Press here: https://app.busyouth.eu/
Introduction
Translations of Topic 4
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Topic 4 - Activities
Activity 1 – Video Analysis
The video addresses the question of whether you need to copyright a song before presenting it to the world and explains what copyrighting a song entail.
Answer the following questions:
Activity 1 - Learning Activity Risk assessment
Case study : Artisan Studio
This risk matrix helps to prioritize risks and to perform risk management. A Risk with a high Impact will typically be more important than a Low Impact. However, Risk Severity is only one factor that should be considered when prioritizing Risks. For more information, you can review the PPT Matrix risk information.
Detailed content of the case study
The Case Study
Artisan Fashion Studio is a small business located in a bustling urban area known for its vibrant arts scene. The studio specializes in handmade, eco-friendly clothing and accessories. The products are crafted by a team of local artisans, emphasizing sustainability and unique designs. The studio sells its products both online and through a physical store.
Current Situation: The studio has been operating successfully for a few years but faces several challenges as it aims to expand its market reach and sustain its business in a highly competitive environment.
Business Operations challenges
• Market Trends: Recently, there has been a shift in consumer preferences towards digital
shopping experiences and fast fashion, which poses a threat to the artisanal and slower
production methods of the studio.
• Talent Retention: The studio struggles to retain skilled artisans due to competitive offers from larger fashion brands and the gig economy.
• Regulatory Changes: New regulations on environmental standards and labor laws could impact production costs and operational processes. The management team has identified the following Risk
Factors
1. Changing Consumer Preferences: There’s a risk that the target audience may shift their
interest towards more trendy and mass-produced fashion items.
2. Operational Challenges: High turnover rates among artisans could disrupt production and affect product quality.
3. Regulatory Compliance: Adhering to new environmental and labor regulations might
increase costs and require significant changes in operations.
4. Market Competition: The rise of fast fashion brands and digital-only stores presents a significant competitive threat.
5. Supply Chain Disruptions: Sourcing sustainable materials consistently has become challenging due to global supply chain issues.
6. Talent Retention: The studio struggles to retain skilled artisans due to competitive
offers from larger fashion brands and the gig economy.
7. Market Trends: Recently, there has been a shift in consumer preferences towards
digital shopping experiences and fast fashion, which poses a threat to the artisanal and slower production methods of the studio.
Based on the dentified risk factors this case Study can you :
- Assess Risks: Use the provided Risk
- Exposure Matrix to categorize these risk factors based on their likelihood and impact.
- Placement on Matrix: Place each risk factor in the appropriate quadrant of the matrix.
Discussion in the Classroom: Synchronous
