Understanding entrepreneurship in the cci sector
The primary aim of this module is to provide participants with a holistic understanding of entrepreneurship in the Creative and Cultural Industries (CCIs) by addressing key challenges unique to this sector.
Through targeted sources of knowledge and case studies, participants will gain insights into developing strategic approaches to mitigate these challenges, fostering resilience and adaptability within the entrepreneurial landscape of CCIs. Decision-making processes that account for potential risks and rewards will be a central focus, guiding participants on how to navigate the complex and dynamic nature of creative business endeavours.
Through interactive exercises, participants will learn to discern emerging trends, ensuring they stay ahead in a rapidly evolving landscape.
The module also delves into the creative idea generation process providing participants with tools and methodologies to stimulate innovation within their ventures.
Moreover, it explores the identification of target groups and the characteristics of entrepreneurial ventures in the CCIs, offering participants a complete understanding of their potential audiences and the diverse forms that entrepreneurial ventures can take.
Practical guidance on how to initiate and organize a business in the CCIs will be provided, addressing elements that affect different entrepreneurial ventures and equipping participants with the foundational knowledge to successfully launch and sustain their creative enterprises.
Learning Objectives
- Introduction in the key concepts of entrepreneurship in CCI sector
Theory Handbook
This document explains concepts and themes of the module 1 topics. Please download and read the document before to start activities.
Topic 1 - Introduction in the key concepts of entrepreneurship in CCI sector
This topic deals with the key concepts of entrepreneurship, creativity, and innovation in the context of the CCIs.
You will be introduced to the characteristics of entrepreneurial ventures in the CCIs.
Discuss the elements that affects the different entrepreneurial ventures.
Moreover, it is highlighted the interdisciplinary nature of CCIs and the importance of bridging gaps between different creative fields to promote mutual learning and innovative projects.
Index
1.1.1 Introduction in the key concepts of entrepreneurship in CCI sector
Gain knowledge to the key concepts of entrepreneurship, creativity, and innovation in the context of the CCIs.
1.1.2 Theory Module Guide
Identify the main types of entrepreneurial ventures in the Cultural and Creative Industries (CCI) sector and outline the main and characteristics.
1.1.3 Video Analysis on Culture & Creative Industries
Explain the role of the cultural and creative industries (CCI) in driving innovation, fostering social understanding, and facilitating cultural
exchange on a global scale and list the various disciplines included.
1.1.4 Video Analysis Creativity Pays
Analyze the diversity and scope of roles within the creative industry, which spans advertising, film, games development, and graphic design
1.1.5 Closed Questions
Introduction
Topic 1 - Activities
Activity 1 – Video analysis about the role of the cultural and creative industries (CCI)
A video about the role of the cultural and creative industries (CCI) and the different disciplines Understand the role of the cultural and creative industries (CCI) in driving innovation, fostering social understanding, and facilitating.
Activity 2 – Video “Creativity Pays Getting a Job in the Creative Industries” analysis
Identify the diversity of the Creative Industry
Topic 2 - Analyse the main types and characteristics of entrepreneurial ventures in the CCIs.
This topic includes a classification of different business models, insights into charity-type non-profit organizations through video analysis, and an interactive activity focused on developing business models related to creative enterprises.
Additionally, it involves evaluating the potential of creative and cultural business ideas through closed questions, aiming to provide a comprehensive understanding of entrepreneurial ventures in the CCIs.
Index
1.2.1 introduction PPT Main types & characteristics of entrepreneurial ventures in the CCIs
Define the main types & various characteristics of entrepreneurial ventures in the CCIs.
1.2.2 Theory_Module Guide Characteristics of entrepreneurial ventures in the CCIs
Classify different business models’ types
1.2.3 Video Analysis 5 Types of Non-profit Organizations
Gain insights into the common goal of
charity-type non-profits organizations.
1.2.4 Learning Activity Develop and interact with business models related to creative enterprises. Example of Nintendo
Develop and interact with business models
related to all main types of ventures
Introduction
Topic 2 - Activities
Activity 1 – Video Analysis “5 Types of Non-profit Organizations”
The video outlines the five types of non-profit organizations, describing their main goals and differences.
Answer the multiple choice questions test:
Activity 2 – Learning Activity
Develop and interact with business models related to creative enterprises. Example of Nintendo.
The Case Study
Nintendo is a global leader in the video game industry, known for its innovative approach to gaming and entertainment. As a diversified technology and entertainment company, Nintendo primarily operates as a hybrid business encompassing both hardware and software development. It designs and produces popular gaming consoles, such as the Nintendo Switch, while simultaneously creating engaging and high-quality video games, including iconic franchises like Mario, Zelda, and Pokémon. Nintendo’s business model focuses on delivering unique gaming experiences that cater to a broad audience, from families and casual gamers to hardcore enthusiasts. Through strategic partnerships, extensive distribution channels, and a strong emphasis on customer relationships, Nintendo maintains its position as a pioneering force in the creative and interactive entertainment industry. The company targets diverse customer segments, including families, casual gamers, hardcore gamers, and collectors, utilizing retail and online stores, as well as various marketing channels.
Nintendo is a for-profit enterprise. It operates as a publicly traded company listed on the Tokyo Stock Exchange and aims to generate revenue and profits through the sale of its gaming consoles, video games, online services, and related merchandise. Unlike a charity, which is typically focused on philanthropic goals and relies on donations, Nintendo’s primary objective is to create value for its shareholders while delivering innovative and entertaining products to its customers worldwide.
Download Business Model Canvas >>
Multiple Response Question
Select one or more correct answers from the choices below
Topic 3 - Initial steps to create and manage an enterprise in the CCI sector
This topic begins by highlighting the importance of leveraging team members’ skills through self-evaluation and systematic assessments to improve collaboration, communication, problem-solving, creativity, and time management. The topic also outlines the essential steps and roles necessary to start and manage a CCI business.
Learning activities focus on discovering the five primary responsibilities of team members and the importance of a diverse skill set, as well as comparing key qualities using structured approaches to enhance team performance and business success. Activities simulation on the topics.
Index
1.3.1 Introduction PPT How to organise an enterprise
Define the key steps to manage an entreprise
1.3.2 Theory on initial steps to
create and manage an enterprise in the CCI sector
Outline the essential steps and roles required to start and manage a business
1.3.3 A Video analysis on boards roles and responsibilities
Discover the five primary responsibilities
1.3.4 A learning activity on the
triangle of 9 qualities or fostering a productive and innovative workplace
environment.
Experiment with the use of the triangle of 9 qualities
1.3.5 Quiz Closed Questions
Appraise different roles
Introduction
Topic 3 - Activities
Activity 1
Topic 4 - Challenges in CCIs affecting Ventures and how to deal with them
This topic starts by outlining the difficulties in securing funding due to the perceived riskiness of creative ventures, managing financial instability, and the need to stand out in a competitive market through innovation and effective marketing.
The module guide explains the importance of protecting intellectual property, balancing creative aspirations with business needs, and making informed decisions by assessing potential risks and rewards with team involvement. Video analysis highlights the importance and complexities of intellectual property rights within the CCI.
The learning activity focuses on developing skills for managing risk and making informed decisions, emphasizing the value of risk-taking and resilience. Closed questions are used to reinforce the understanding of these concepts.
Index
1.4.1 Introduction to the difficulties in securing funding due to the perceived riskiness of creative ventures
Outline the difficulties in securing funding due to the perceived riskiness of creative ventures
1.4.2 Theory on importance of protecting intellectual property and balancing creative aspirations with business needs
Identify the importance of protecting intellectual property and balancing creative aspirations with business needs.
1.4.3 A video about the complexities of intellectual property rights within the Cultural and Creative Industries (CCI)
Analyse the complexities of intellectual property rights within the Cultural and Creative Industries (CCI)
1.4.4 Learning Activity on Risk assessment and decision making
Develop the ability to manage risk and appraise decision making practices.
